In a significant development for the African bloom market , two prominent name in the floral industriousness , United Selections and Icon Selections , have officially solidified their partnership . The commercial collaboration aims to bring a diverse range of Chrysanthemums to Africa , ultimately benefiting agriculturalist across the continent .
Jan Haaksman and Jelle Posthumus at Proflora 2023
United Selections , a rose breeder in the global flower industry , is specify to symbolise Icon Selections , a Chrysanthemum breeder roll in the hay for its varieties breed under 12/12 circumstances , in executing commercial activities across Africa . This alinement is prepare to bolster up the handiness of Chrysanthemums for the African grower .
New chrysanthemum Showhouse in Nakuru , Kenya .
Icon Selections will instal a survival of the fittest shophouse to emphasise their commitment to this partnership , showcasing their all-embracing appeal of captivating geld Chrysanthemum varieties . In increase , a extension area will be set up to cater to test request , all of which will be conveniently locate at United Selections ' primary facilities in Nakuru , Kenya .
Icon Selections facility in Colombia
The prescribed seal on this arrangement was placed during the late Proflora event held in Bogota , Colombia . The agreement was cement with a handshake between Jan Haaksman , the Managing Director of Icon Selection , and Jelle Posthumus , the CEO of United Selections . This momentous occasion set the beginning of a promising quislingism expected to have a far - reaching encroachment on the availableness of a wide range of chrysanthemum varieties .
Jelle Posthumus , chief executive officer of United Selections , expressed his optimism about the partnership , stating , " This collaboration allows us to exposit our offering and provide our customers with admission to a broader spectrum of products , in that case , Chrysanthemums , encounter the ever - germinate demands of the African flower market . "
Jan Haaksman , Managing Director of Icon Selections , added , " We are frantic to mold with United Selections , a confide name in the industry . Together , we will introduce a new stage of diverseness and creation to the African flower mart . "
For more info : Icon SelectionsJan HaaksmanEmail:[email protected]www.icon - selections.nl
United SelectionsJelle PosthumusEmail:[email protected]www.united - selections.com
