" It are the end consumer who keep the floral industry alive , all other stages in the string exist thanks to them . If we do to make them more curious about the domain of flowers , that ’s a winnings for the total industry . " To this closing , Stefan Adrian Gamalie decided to organize the Artestry World of Flowers Fesitval in Bucharest , Romania . The first edition was in 2023 and this year was its 2d edition . In this article , he tells why he thinks that this educational concept can serve boost the floral sector in Romania and beyond .
inform the industryThe Artestry World of Flowers has two finish , he says . Informing industry members and highlight the potential of floral influencers . Stefan Adrian : " I attempt to address all niches including producers , distributors and florist , showing them the diversity of the sector and the versatility of blossom . In this way , I test to explain that the world is always bigger than the world that we just live in . " When doing so he pay particular attention to the online world , that ’s what the ' e ' in Artestry refers to , he bring . " Thanks to digitalization we have access to a wealth of information , we have to recognize trends and adapt to them to meet client demand . "
demand the culinary industriousness as an exampleThe second goal of the fete is to draw aid to influencers ' power to popularize flowers among the general world . Being the son of a founder who had a culinary career , Stefan Adrian is inspire by the manner in which personality like Jamie Oliver and Gordan Ramsay added refreshing impetus to the culinary industry . " They educate customers about culinary artwork , and this evolve restaurants from across the Earth . I require to implement something similar for the floral industriousness , " he explain .
Stefan Adrian points to the employment of ByMusho , Stefan van Berlo , and Klaus Wagener , saying : " They are groovy floral architect who show the diversity and possibilities of flower and plant life . Their inspirational activities are well - known in the floral industry but less so among flower shops and end - consumers . We invite them to the Artestry of World Flowers Festival to increase their visibility . "
Romania and beyondAccording to Stefan Adrian , the growing potency of the Roumanian market should not be overlooked . " Romania is one of the rich countries in South - East Europe with 20 million habitants and a growing economy . The blossom market is very active with a vivacious residential area because many Romanians still buy flowers in flower shops rather than in market or hypermarket . Flowers are mainly buy for holidays and special occasions , and there is quite some need for higher - calibre flowers . "
For now , Stefan Adrian focalise on expanding the Artestry World of Flowers Festival in Romania , but his ambition extend further . " I want to find enough mate so that this event grows and popularizes flowered house decorator . However , at a later phase I desire to export his concept to the rest of Europe and other function of the earth , " he concludes .
For more data : Artestry World of Flowers FestivalStefan Adrian Gamalie , founderTel : + 40 735 877 107Email:[email protected]www.artestry.ro
