The 2025 variation of MyPlant & Garden has once again proven to be a cornerstone of the outside green sphere , draw record involvement and enlarge its global scope . hold at Fiera Milano Rho from 19 to 21 February , the fair welcome over 810 exhibitors and nearly 27,000 visitant , underscoring its significance as a premier hub for gardening , gardening , and landscaping . The Netherlands had a strong front at the event , highlighting its leading in plant innovation , sustainability , and export growth .
A solid Dutch presenceDutch companies played a polar part in the winner of MyPlant & Garden 2025 , with 55 businesses take part in the event . This highlight the Netherlands ' ongoing commitment to the Italian market and the across-the-board European horticultural sector . Dutch exhibitors were particularly well - represented in key segments such as nurseries , greenhouse technology , sustainable growing solutions , and floristry . Their expertise in innovation , sustainability , and efficiency was on full show , reward the Netherlands ' reputation as a leader in the industry .
The fair allow for an chance for Dutch businesses to strengthen linkup with Italian and international partners , explore new market opportunities , and showcase the latest progress in plant bringing up , sustainable production , and logistics . afford Italy ’s grow need for high - quality horticultural products , Dutch companies were well - positioned to meet this need with their in advance solutions in mechanization , water direction , and eco - favorable finish techniques .
Dutch horticulture and global trendsThe Netherlands portion out with Italy a maturation trend in the sector , and once again this year could not miss participating in MyPlant & Garden . harmonise to Floridata ’s export statistics , Dutch blossom and plant exports closed 2024 with a 4 % increment , reaching a turnover of € 7.1 billion . The export of cut flowers grew by 7 % to € 4.4 billion , while plant exportation remained steady at € 2.6 billion . However , challenge such as innovation , arise cost for labor , raptus , energy , and climate alteration are invest pressure on margins . In addition to that , the sector is challenge to produce in a more sustainable agency .
Despite these hurdles , Dutch exports to cardinal markets like Germany ( € 1.7 billion ) , the UK ( +9 % ) , and Poland ( +18 % ) continue to thrive . Notably , there is also an increasing variegation of export , with growing demand from Eastern European state such as the Czech Republic , Hungary , Slovakia , and Romania . This tendency underscores the resilience of the Dutch horticultural sector and its power to accommodate to develop market conditions .
beef up Dutch - Italian trade relationsItaly remains a self-colored trade partner for the Netherlands in the floriculture sector . Italian floriculture strive a record yield economic value of € 3.3 billion in 2024 , with exports lead € 1.3 billion . The export towards the Netherlands is worth € 225 million , making it ( together with France ) Italy ’s first export destination . Italy is in turn the Netherlands ' 5th exportation destination , with a value of € 361 million : these flesh show the thick interconnectedness of the two market .
At MyPlant & Garden 2025 , Dutch and Italian companies engaged in discussions on cardinal industriousness topics , including clime adaptation , digitalization , and biodiversity . The Netherlands ' expertise in sustainable gardening — through innovations such as vertical farming , aquaponics , and AI - driven detector — aligns with Italy ’s growing focal point on environmental responsibility in urban and landscape planning .
International enlargement and future opportunitiesMyPlant & Garden ’s international expansion is congeal to keep on with the launch of MyPlant Middle East in Dubai ( November 15 - 17 , 2025 ) . This new event offers a strategic gateway for Dutch companies take care to enter or inflate their presence in the in-between Eastern marketplace . Given the neighborhood ’s increasing investments in green infrastructure , urban landscaping , and sustainable agriculture , Dutch expertise in water - efficient horticulture and verify - surroundings agriculture could play a all important role .
Looking ahead , the 10th version of MyPlant Milan ( February 18 - 20 , 2026 ) promises to construct on the momentum of this year ’s succeeder . For Dutch businesses , this presents another opportunity to strengthen business deal relations , showcase new innovations , and further cement their position as world leader in horticulture .
MyPlant & Garden 2025 reaffirmed its role as a vital get together full stop for the outside green sphere , with the Netherlands playing a prominent role in shaping the future of gardening . Despite economical challenges , Dutch businesses stay on to thrive , leverage instauration and sustainability to drive maturation . As the industry looks ahead to new markets and evolving trends , Dutch - Italian collaboration continue a primal gadget driver of achiever in the global floriculture landscape .
informant : Agroberichten Buitenland
