Smit Kwekerijen is a forward-looking potted baby’s room that specialize in develop greenish indoor plants that are both unequalled and robust . Not long ago , we speak with Krista Prins , Frontoffice , and Annemieke Westerdijk , the party ’s Marketing Communications Manager about using Floriday , about how it can be used as a merchandising tool , and about the company ’s call for vendee to start using the system . you may line up out more in the interview .
With over 60 base items , Smit Kwekerijen offers a broad variety of plants that make believe it possible for entire tables in garden centers to be stocked using the Eden Collection from Smit Kwekerijen . This collection is made up of a diverse mountain range of product line , such as Eden Jungles and Eden special . Each yr , yet more distinctive works and novelties are added to the collection . The company , therefore , furnish an highly diverse range of merchandise , which means that make out the product range is something of a challenge .
Setting up FloridayAs part of her duty as Frontoffice , Krista is involved in creating price mathematical group , assigning customers to groups , and creating ( client - specific ) codes : “ Two years ago when I first started working at Smit Kwekerijen , I commence using Floriday straight by . First of all , I followed a lot of webinars and if I did n’t know how to do something , I simply bid the support . ” In the lag , however , Krista has now become an experienced drug user of Floriday . “ On a canonical level , manage the range of a function of ware is working exceedingly well , but we are looking forward to the range of functions being inflate as that will make our job even easy . ”
Smit Kwekerijen was one of the first growers to enhance the catalog with 360 ° Cartesian product photos so that customers can get a clear and detailed view of the swop item concerned . For Smit Kwekerijen , this is of considerable welfare to buyer : “ customer are able-bodied to consider the full range that Smit is able to provide . look for the range of product you necessitate can be sway out in one place , including when selecting product from other growers , ” explained Krista . “ What we are noticing is that increasing numbers of customers are downloading the range uncommitted in Floriday to their system . What we would like to see , however , is for the actual numbers of orders being placed to increase . ”
This level of visibility on Floriday can also be attain by using the catalogue effectively : “ Recently , we were given an advance prevue of the Internet Explorer function for buyers . For customers , the explorer function makes search for barter items and growers easy . By add topic to the trade particular , for example , customers can get to have a go at it us by research under specific teams . And of row we can also draw attention to fresh products in effect by registering them as refreshing . Our design is to make the most efficacious potential use of Floriday when introducing flora to the market . ”
Digitization is the futureBy carrying out these actions , Krista and Annemieke hope they will be capable to convince more buyers of the welfare that Floriday has to offer . Krista : “ Digitization is the future . Our call to all buyers would therefore be – just get started ! And if you get stuck , just get in touch with Floriday . A different way of working is not untimely . Everything is changing and it ’s important that we keep step with those changes . "
