An office that support companies in horticultural technology consider that marketing is help the late invention get through and benefit more UK growers . Business - to - business merchandising specialists , Full Mix Marketing , indorse a number of horticultural and agricultural technology trade name . They deliver merchandising for a turn of companionship that provide both greenhouse structure and technology including lighting and ascendance systems .
" Leaps are continually being made in technology which helps UK growers go their growing season , reduce input , and increase issue . Marketing is increasingly the tie-in which reaches businesses and helps them understand the engineering uncommitted , " says Sarah West , Managing Director of Full Mix Marketing .
AT Full Mix Marketing they see that with grow under glass in greenhouses , polytunnels , and upright farms on the increase in the UK , the technology used within them for heating system , ventilation , fertigation , and renewable get-up-and-go is also proving more popular .
" With move up competition , many trade name are finding they take to be more proactive with their marketing to reach potential customers first . Not only is this lawful across the UK but also in other key horticultural grocery store like the Netherlands and central Europe , " adds Sarah .
The UK horticulture industry has latterly faced both opportunity and challenges , many of which have been supported or dissolve by existing and new technology , state the Full Mix Marketing squad .
" issue affecting global supplying chains have seen a rise in consumer demand for topically grown green goods , which has promote the farming of more crops under glass . cosmetic works and flowers have also seen rise requirement , driven by increased interest in gardening follow the pandemic and lockdown .
With inflated costs for energy , fertilizer , and transport , and a button for greater sustainability and food security , the adoption of engineering , including hydroponics and erect husbandry , has rapidly boom . "
The UK politics has put in various schemes to help horticulturalists investment firm mechanization to better efficiency , whilst labor shortages have further growers to look into fashion to use engineering to reduce human resource .
" Like most mod sector , technology is front and snapper in helping UK horticulture to boost productivity and develop more with less - and it ’s smart marketing by the Jehovah of these design which is helping establish and grow their brand , " concludes Sarah .
For more selective information : Full Mix Marketingfullmixmarketing.co.uk
