We know you ’re well into Valentine ’s Day planning , and we wanted to help you make the most of this vacation . That ’s why we ’ve compiled four of the most important Valentine ’s Day statistic so you may use the information as you prepare your 2023 marketing .
1 . Overall SpendingSpending has continually increase for Valentine ’s Day , except for the drop cloth in 2021 , influenced by Covid-19 . In 2022 , consumers spent close to $ 24 billion on Valentine ’s Day gifts , the second - high amount since 2007 . The most popular gift were confect ( 56 % ) , greet cards ( 40 % ) , and flowers ( 37 % ) .
2 . Floral SpendingCustomers spent $ 2.3 billion on flowers for Valentine ’s Day in 2022 , also the highest amount since 2007 ( link with 2020 ) . As for the most popular bloom , it will come as no surprise : carmine pink wine describe for 70 % of all Valentine ’s Day flower purchases .
3 . outgo by DemographicsMillennials spend the most on Valentine ’s Day gifts , specifically those between the ages of 23 and 29 . The highest outlay averages come from these younger millennials ( $ 266 ) and Generation X ( $ 268 ) . to boot , almost 68 % of man read they project to buy Valentine ’s Day gifts , with an average disbursal amount of $ 339 .
4 . Email MarketingFlower businesses send the most email selling campaigns for Valentine ’s Day . Between January 15 and February 14 , more than 38 % of email campaigns were for flowers , compare to 21 % for quite a little merchant , 21 % for chocolate , and 7 % for jewelry . Plus , more the great unwashed open up electronic mail about flowers : The email assailable charge per unit for flowers is 17 % , compare to 15 % for mass merchants , 11 % for chocolate , and 9 % for jewelry .
How to Use These Valentine ’s Day Statistics in Your 2023 MarketingNow that you recognise these key Valentine ’s Day statistic , here ’s how to use them to increase your sales and revenue this holiday :
• Send your email marketing cause to key demographicsIf you have this info , create an email listing that blend to your millennial and Gen X client and heavily promote this listing . Also , pass most of your meter promoting to men , as they will spend more on flowers . Of naturally , do n’t forget the rest of your list — just centre on these demographics to maximise your tax return .
• Promote on Facebook and Instagram to reach millennialsMillennials use Facebook more than any other demographic and expend a lot of time on Instagram as well . So , since this demographic is most potential to drop money on Valentine ’s Day gifts , focus your promotional efforts on these two societal media platform .
• Write compelling subject blood line to increase electronic mail capable ratesYou can easily improve your electronic mail subject rate from the industry average ( 17 % ) by creating open lines that your customer are more likely to open . “ Limited time , ” “ % off , ” “ today only , ” and “ exclusive ” are just some of the words proven to increase undetermined rates . Remember to focus on your exceptional discount and offer to reach those last - minute shoppers .
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