The Poinsettias produced by the Italian breeder Lazzeri have successfully landed overseas . While investments in the Sabaudia , Italy industrial plant are stepping up , the campaign to insert Japan has already started .
Customers in Italy and Europe have already evince appreciation for the “ Lazzeri ” genetic science . Thanks to its expertness in hybridisation and production of new quite a little plant , Lazzeri is quite confident of the quality of its production , especially when it comes to its honor - advance Poinsettias . In fact , at the recent Kwaliteits competities Poinsettias hold in the Netherlands , three out of six of Lazzeri genetics won for the third year in a row in the varietal equivalence challenge , patronize by Glastuinbouw Nederland and Royal Floral Holland .
A well starting signal is half the workThe companionship kick off 2022 with the right foot . After being fussy with corporate reorganization in late years , the " Lazzeri Società Agricola a. R.L. " of entrepreneur Franco Dallago can now capitalize on its Brobdingnagian experience and notoriety to afford up new and hopeful marketplace . Operational management remains entrusted to manager Adriano Gobetti , the company ’s CEO . “ We are investing to modernise and strengthen our nurseries in Sabaudia - Italy , ” explains Gobetti . “ There , we have moved all production , for a while . The direction billet and the R&D department remain in the historic location of Merano . ”
Lazzeri is very much focused on inquiry . “ Of the twelve million in annual overturn , one is reinvested in activities to identify , experiment , and recrudesce unexampled varieties , ” continues the CEO . " To that death , we have worked towards increasing our operational efficiency . We have lately interchange the old boilers by introducing LPG , which is less polluting . We also purchased two state - of - the - art equipment for promotional material operations in the Netherlands . Our aim is to continue enthrone to improve our environmental sustainability and automate yield process . Indeed , we will soon install photovoltaic panels . ”
Trans - atlantic expansionTo promote their own Poinsettias genetic science , the Italian troupe contract partnerships and collaborations with some US cardinal instrumentalist . In December 2021 , Italian coach traveled throughout the States to visit producer , grower , and distributors that act upon with commercial varieties from the Agro - Pontino , an agricultural area in center Italy . " It was an intense and at times bore journeying " , say Andrea Lazzeri , " yet , full of expiation " . The main distribution partners of Poinsettias in the USA are Syngenta and Ball - Selecta . " Both are giving us great credit . " The American tour started in Monroeville , New Jersey , where Lucas Greenhouses , producer and distributer of young plant life , control . " We took advantage of the Poinsettia Day case , which at the beginning of December involved many different American nurseries , ” explains Andrea Lazzeri . " The next day we went to visit Plantpeddler Wholesale , in Cresco , Iowa , and the next day Millstadt Young Plants / N.G. Heimos GHS , in Millstadt , Illinois . Two other producers and distributors of young plants have admit our Poinsettias in their catalogue . ” On December 4th , it was the turn of Green Circle Growers , in Oberlin , Ohio . " It is one of the largest horticultural producer in the country , an passing interesting realism for us regard that it produces about 1,500,000 potted Poinsettias and distributes its merchandise throughout the North of the USA " .
After Ohio , they stopped in Grand Rapids , Michigan . " There , we inspect Mast Young Plants and Henry Mast Greenhouses . The former is another big producer of Poinsettias , while the latter is a medium - large ship’s company , up to of develop high - quality plant life and draw exit the market place in an innovative style " .
On 7 December , the tour turned back to the Atlantic seashore . First stop in North Carolina , in Huntersville , at Metrolina Greenhouses . " It is the identification number one in the US . This is one of the large producer of Poinsettias , producing about 3,000,000 potted Poinsettias every year " . After that , they headed towards Georgia to forgather Sun - Belt Greenhouse , in Douglas . in conclusion , they put down in Florida , in Homestead , a suburban area to the south of Miami close to the Everglades National Park , the last stop of the journey . “ There we were expected by Costa Farms , another magnanimous US manufacturer . This visit was very useful because it admit us to test the particular circumstance in which we must operate in South Florida . We could observe how our poinsettia genetics adapt themselves to this extreme mood . In Europe , the mood is n’t tropic like here . While with some varieties we are already on the right-hand caterpillar tread , we still need some fourth dimension to further search this . ”
In the most eastern outskirts of the USA , the Poinsettia actually finds a habitat exchangeable to the original one . The plant was indeed discovered in Mexico by the American Joel Roberts Poinsett , hence the name , around 1828 . From there , it spread first to North America , then to Europe , and then the residuum of the world .
At this point , Lazzeri will most probably manoeuver west , towards California and the West Coast . From there , the ship’s company will go along towards the Indo - Pacific region , now view by many to be the core of global competition . It is no happenstance that the troupe ’s genetic science have already landed in Japan , which for many Western companies is the port of going for reaching the Asian grocery store .
For more information : LAZZERI SOCIETÀ Gnaeus Julius Agricola A R.LT : +39 0473 246246Email:[email protected]www.lazzeri - agricola.com
