" This cutting peak , which has a 14 - day inflorescence menstruation , stands out due to its special bod and fat tones . Astronova stands for beaut and is set up to be comprehensively tested in the market over the next few month . It is a various cut bloom with a unique appearance and an above - median vase life . "
PartnershipThree partner have been collaborating on the market launching : Royal Van Zanten , a stock breeder ; Together2Grow , a cultivator ; and Coloríginz ( part of Dutch Flower Group ) , a political program for new and " exclusive " flowers . They are jointly bring this flower to the European market . The official product launching is scheduled for the middle of 2025 . In cookery for this grocery store launching , a pilot task has been initiated and will extend until mid-2025 .
The collaboration between the married person got afoot about three years ago , following a preparatory breeding process by Royal Van Zanten , which take nigh on a decade . The experiences profit introduce Astronova to the American market a couple of twelvemonth ago prompted Royal Van Zanten to tackle the European marketplace .
Royal Van Zanten ’s Managing Director Maarten Goos said : " It ’s great to be cooperating with the experts from Together2Grow and Coloríginz . We complement each other , and that ’s extremely of import in a project like this . Together we will make it a success . "
Royal Van Zanten and Together2Grow previously collaborated with the Dutch Flower Group during the entry of the steel Charmelia .
All political party involved are contributing their own expertise . " Together2Grow has many years of experience when it comes to train Alstroemeria and Charmelia varieties and has been putting this cognition to ripe use for the ontogenesis of Astronova . "
Robin van der Knaap from Together2Grow put forward : " As the grower , we ’re selecting only the very finest stems for this introduction . What ’s more , we need to bring this product to market as a sustainable flower . "
AstronovaThe stock breeder drew inspiration for Astronova from the brightness of the stars and the color gradations in painting by the previous masters .
" As a solo flower , Astronova is an eye - catcher and a perfect virtuoso feature article in sundry bouquets . This new cutting bloom boasts strike colors , a lush stem , and a dynamic flower condition . It stands out not only because of its appearance and vase lifespan but also due to its versatility . "
conception in the marketThe partners are cutting for this versatility to boost florists and consumer alike to get creative .
Bob Goedemans , Commercial Director at Coloríginz explicate : " Beautiful flowers abound on the market . This unique new bloom , develop by Royal Van Zanten , showcases our desire to work together on a flower that ’s not just aesthetically pleasing but also invigorate people to derive up with newfangled bouquet compositions on a deeper , artistic layer . "
Coloríginz will be make a special amount of this new heyday uncommitted to take partners in the run - up to the launch and during the pilot burner until the middle of 2025 . Florists and flower traders who are keen to be involved in this extra stage can get in touch with Esther Mooij from Coloríginz for further details .
From left to right : Jurjan van der Laarse ( Coloríginz ) , Maarten Goos ( Royal Van Zanten ) , Robin van der Knaap ( Together2Grow ) , Esther Mooij ( Coloríginz ) , Bob Goedemans ( Coloríginz ) , Rick Kroon ( Royal Van Zanten ) , Peter Wouters ( Royal Van Zanten ) , Fedor van Veen ( Together2Grow ) and Joost Kos ( Royal Van Zanten )
For more information : Together2Growwww.together2grow.nl
Dutch Flower Grouphttps://dfg.nl/en/
Royal van Zantenwww.royalvanzanten.com
