At the end of 2023 , Lazzeri ’s Open day took position in Italy . It is a biennial outcome that is dedicated to the Poinsettia , and according to CEO Adriano Gobetti , it last up to the arithmetic mean . “ Around 300 guests from all over Italy and abroad wait on the open solar day , which include a company tour , a conference dedicated to the world of substratum , and a present and succeeding varietal exhibition . ” In this article an notion of the open day .
The event was preceded by a tasty dinner of churrasco , the typical grilled kernel spring up in Argentina and southerly Brazil , in which Gobetti vie skilfully on the spit and grill , thanks to his Brazilian origins .
Adriano Gobetti
The companionship duty tour play up the special features that characterize Poinsettia output . All production processes , starting from hybridization to the planting of mother plants and end with the rooting of cuttings , are carry out entirely in Italy . Lazzeri can proudly claim to produce 100 % Italian Poinsettias . “ This also tolerate close ascendency of all production footprint and ensures a gamy standard of tone and health . ”
The group discussion dedicate to growing substrates highlighted the need to look for choice to peat to subdue peat descent and thus protect the environment and reduce CO2 emission . Practical examples brought by the two speaker unit , Dr. Cattivello ( ERSA - Friuli Venezia Giulia ) , one of the leading substrate experts in Italy , and the expert commercial enterprise professional Alex Tonen , showed that alternative to peat , such as wood fiber or coco , can lead to an melioration in substrate quality in terms of ancestor maturation and plant growth .
Andrea Lazzeri , Global Product Manager , accompanied visitor along the large vulnerability where all the change in the catalog and new planned varieties were on display . Prominent among the featured varieties were the two 2022 introductions , Aida and Maestro , the first earlier with large , very showy bracts and excellent fork and the 2d by and by , with deep red bract and robust branching with minute V. This year , the Carmen variety was precede and immediately pick up confident feedback : first-class shape with strong branches , large bright ruddy bracts , and medium earliness , also worthy for large pot sizes .
Andrea Lazzeri .
Red is the colour of Christmas , and the Poinsettia is the plant that best lay out it , read Andrea Lazzeri . Red is also the color of Passion of Christ , the love that Lazzeri , with this issue , has shown to put into at least three specific areas , he continues , namely : “ A passion for wish for customers , opening the doors of the company , realise citizenry aware of work methodologies and offering a convivial dinner full of joy , a passion for timber , adopting a 100 % Italian product process and employing all hygienics and control quantity to achieve a goodly ware , and a passion for innovation in the continuous existence and development of new varieties that well meet market needs . ”
See the picture below , depicting the bit that punctuate the Open Days 2023
For more information : Lazzeri Società Agricola A R.LTel . : +39 0473 246246Email:[email protected]www.lazzeri - agricola.com
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