Mid - March the floriculture manufacture was reach hard by corona . GROW reflects on the past six month with Steven van Schilfgaarde , CEO of Royal FloraHolland , and also verbalize with him about the future . “ Our scheme is an in effect response to the major movement of the moment ” .
We could write a Word about the corona crisis . What is your abbreviated summary?“Thinking back , the first matter I see is the sad image of thousands of unsold carts . Straight after , come the rapid introduction of supply regulation and the effective lobby for the Emergency Fund . The fact that we could keep things going together under exceedingly difficult circumstances is truly a huge achievement . I have keen respect for the agriculturalist and buyers and I am hugely gallant of all my confrere . That also applies to the Members ' Council , the FPC and the SB . Thanks to everyone ’s efforts and resiliency , the recovery was faster than initially expected . From mid - May , turnover rate is heading in the right centering as a outcome of high prices . Unfortunately , the supply is imprison behind and the clock is in decline compared to unmediated patronage . It mean that by no mean value all cultivator benefit , and that Royal FloraHolland is still deep in the red . "
Optimism"Still , I calculate to the future with optimism . This is partly due to the experience gained during the crisis . The most crucial basic principle of our strategy is to get the best out of the market for our members : optimum pricing versus minimum cost . That is why we are expanding our market to become the best Business - to - Business platform for the global floriculture market , where cultivator and buyers can trade digitally on the clock and verbatim . With our digital chopine Floriday , we are sound to grow a complete and sustainable go of ordering , payment and livery , including for the unmediated flows . A crucial factor is scale . That is why we are build up a large external connection with as much supply and need as possible . Because by bringing in supplying , we also attract need , and frailty versa . This is only possible with an mixed bag that is as extensive as possible . We therefore ask everyone , including the small agriculturalist , niche products and the agriculturalist from Africa and Israel . "
Future in our own hands"Our strategy is an effective reply to the major trends of the moment " . There is an accelerated increase of new digital canal and purchasing moments . There is also a continuing shift , and even an accelerated shift , from clock to direct . The result is that the routine of trolleys at the clock is 10 percentage lower than last twelvemonth , while a trolley is separate among more buyers . This has a big impact on RFH ’s business model . Price force per unit area from retail is accelerating consolidation in the sphere . Buyers are becoming large and cock-a-hoop as a result of takeovers , and growers ' collective are growing through partnerships . Due to the speedup of the trends mentioned , an efficient and effectual floriculture mountain range is more important than ever , in part because of the corposant crisis . It is the only room to regain losses and keep our future in our own hired hand .
Change agenda"Within the companionship we are working heavily on our variety agenda . With 100 % Digital , all way of doing business - both clock and direct - are supported in a single organisation . Secondly , with Nationwide Auctioning , we are occupy the first major step in tone up the clock - with new opportunities in the long - term , such as auction on location and international auctions . Thirdly , we are formulate new payment and course credit funding possibilities , both in the Netherlands and internationally . I have high expectations of new delivery theory free-base on new logistical concept , such as order find fault and transport restraint . This will lead to sustainable efficiency of the floriculture chain as the base for further growth - in the Netherlands and at a later stage also internationally . The latter is done by supporting and further developing newfangled trade lanes . My optimism is based on this challenging order of business and the confidence I have in the people who are working on it . "
germ : Royal FloraHolland
