" Mayesh seeks to streamline their prime source . Through our program we help customers to make unnecessary both time and money while control they have the quality and sort they involve , " says Yvonne Ashton , Director of Marketing at Mayesh , a wholesale florist with 22 branches across the United States .
The Farm Direct Boxlot programAs part of their efforts to meet florist need , Mayesh recently launch the Farm Direct Boxlot program . The program aims to give florists and floral decorator in the United States access to unused , premium blossom source direct from South American blossom farms . The Mayesh Farm Direct concept comprise of four main pillar , which are : ' Dedicated Support in South America ' , ' Made - to - Order Harvesting ' , ' Cold Chain Integrity ' , and ' Personalized Local Support ' .
More exactly this means that the Mayesh squad works closely with spouse farms in South America , drive to optimize coordination and direct approach to fresh prime . Additionally , Mayesh claim that flower boxes are harvested and packed only after orders are placed . The third and quaternary pillars look up to the society ’s advance towards the frigid chain and customer support . " We keep up an uncompromising dusty chain from farm to doorsill , with last speech made by our temperature - controlled trucks , ensuring flowers make it in tiptop condition . moreover , each florist receives consecrate assistance from their local Mayesh squad . "
" Not just a buzzword"According to Ashton , the Farm Direct constituent is not just a cant , but all about freshness and caliber . " By connecting our customers directly with our cooperator farms , we ensure that blossom are harvested and packed specifically for each order , only after the order is placed . Moreover , our imported bloom are never precut and put in in U.S.-based coolers . This approach insure that our flower arrive as refreshing as potential . "
What ’s more , she retrieve that the Farm Direct concept could wreak an increasingly authoritative role in the flowered industriousness , saying : " As consumers and florists alike need more transparency and timber , direct farm relationship perfectly meet these needs . in the end , we expect the future to get close connections between growers , distributors , florist shop , and end consumer , with engineering and sustainability at the forefront . We place to be at the spunk of this evolution , continually introduce to meet the changing needs of our industriousness . "
For more information : Mayeshmayesh.com
