My married woman and I have run a small veg CSA for about six days . Every year , I seek to come up with at least one or two theme for adding value to our product ( which is to say , the CSA itself ) without adding a circumstances of monetary value or time . The first of those was to add adelivery option , where we deliver to home for a fee that is already calculated into theprice of the percentage . The 2nd has been a serial of farm telecasting .
What Farm Videos Add
Chances are you already share some photos and chronicle about your farm through your social media accounts . peculiarly when sell direct to consumer , this is critical for getting your customer attached to your farm . Videos enhancethis connection , contribute consumer a even and personal tour of your surgery . Through these videos , you could show customer your livestock , tell them what they are getting in their CSA baskets this week , or show what blossom you ’re farm . you may introduce them to your garden or maybe to new ways of cooking the intellectual nourishment . At our farm we do all this to learn what people respond to and what we need to tally .
Here ’s one of ours :
How To Shoot Farm Videos
Do n’t overthink this . wandering devices have made the production part easy , and any editing ( if needed ) can be done in the Mac OS iMovie or an applications programme such as Videoshop with little or no knowledge of editing technique . This part of the mental process is not complicated unless you want it to be .
Thanks to the DIY nature of YouTube , expectations for video quality are jolly modest — no one will begrudge a shaky tv camera or slight wind noise , as long as you attempt to improve upon those things over metre . I recommend keeping the videos short — several bit at most — and if you are uncomfortable in front of the television camera , just digest behind it or do n’t talk at all . People love meet their farmers , but cunning animate being are jolly in force , as well .
What To Include In Farm Videos
If you scarper a veggie CSA like we do , consider demonstrating to your customer how to prepare a sure vegetable or showing how it grows in the field . If you plant or harvest something , shoot video of the unconscious process . A caption might translate , “ put in your Lycopersicon esculentum , y”all . ” Keep it short . For protein farmers , show the livestock is a great idea — the internet runs on cute animals — but also consider demo for your customers how to cook a steak or how to prepare a hamburger or meatball . Tell a history if you ’re good at it , or keep it simple and blab out about what happened that calendar week .
Here ’s another telecasting we made :
How Many Farm Videos To Make
set off with one a week and do n’t take too much meter working on it . Again , the estimate is to create something that will connect your customers to your farm without costing too much time or money . Make as many video recording as you sense comfy producing , keep them fairly short and wide-eyed , and of course of action most of all , just have fun with it .
