So far , so sound . This probably cross your mind first when looking at the export number of the Colombian flush , share byAsocolflores . When compare the total exports from January till September of 2018 with that of the same period in 2017 , one can see an 6.7 % increment in volume and an 5.5 % increase in time value . Interestingly , when depend at the hydrangea harvest , the exportation only importantly increased in volume ( 9.3 % ) and not in economic value ( 0.8 % ) , indicate that the prices decreased .
Volume and valueThe aggregate export from January till September 2018 was 200.444 tons worth US$ 1.161,69 . And when looking at the two last month of this full point , we see that : In August 2018 , Colombia exported 18,734 heaps of flowers , worth US $ 99.02 million . In September 2018 , Colombia exported 17.851 rafts of blossom , worth US$ 91.10 million .
US main destinationDuring this period , the main export destination of flowers from Colombia between were the United States ( with 79.2 % in economic value and 77.2 % in volume ) , travel along by Japan ( with 3.5 % in value and 3.2 % in volume ) and the UK ( with 2.8 % in value and 3.9 % in volume ) .

Over the last months , the export to the US increased . When compare the period January - September 2018 with 2017 , a rise of 5.8 % in value and 8.2 % in book can be remark . This in demarcation to the exportation figures of Japan and the UK . The export of Colombian efflorescence to Japan diminish by 2.1 % in value and continue the same in volume . To the UK , they spend by 6.1 % in note value and 4.2 % in intensity .
Hydrangea - decrease in pricesInterestingly , when look at the hydrangea harvest , the exports only importantly increase in volume ( 9.3 % ) and not in value ( 0.8 % ) . You might indicate that this entail that the price for the hydrangeas decreased . So , for clarification , we asked Colombian Hydrangea grower Catalina Arango of Flores del Este .
Catalina Arango with their new variety Beauty and Berry .

An important understanding for the lower prices , she mentions is the increase in hectare of hydrangea cultivation . Over the last three eld , it increased to over 70 % . We know there are 1,500 official hectares but multitude mention that there are 2,000 hectares ( unofficial ) so the Price dropped a lot compared to other years . "
" I also believe that markets like the Netherlands are taking advantage of increment of hydrangea numbers so they are importing at cheaper prices and exporting them to many countries . " Interestingly , when looking at the export digit of all flowers , one can see that to the Netherlands , they increased , the export value increased by 25.8 % and note value by 26.2 % .
Another movement she run into is that markets are focus more on prices . " As a result , they are worry less about the quality . The market place is becoming very unstable and they do not value where the hydrangea are coming from ( the farm , the seals , the citizenry behind it ) . I feel there is a warfare between Colombian raiser to see who sell the cheapest hydrangea no matter the cost of yield . "
And she sees the number and economic value of the commonwealth that used to import high value ware decreasing . " Colombian exportation of hydrangea both drop in economic value and volume to Korea ( -17.9 % in economic value , -12.1 in volume ) and Japan ( -12.6 % value and -7.1 volume ) .
accord to Arango , they are seeing a reduction in lineament from the Colombian hydrangea . " There are many new agriculturist that are institutionalize any kind of hydrangea to these markets , damaging the image of the Colombian Hydrangeas . " Also the phytosanitary condition seem to be spoilt . " Many ca n’t see to it this because they have so many farm that is hard to maintain a clean hydrangea . "
" We look for that recess market"Because of this challenges , at Flores del Este they attempt to be unlike and are just looking for this recess markets that appreciate serious character hydrangea . This 23 ha farm develop five million stems a year and export them to 15 countries . Since the establishment , 18 yr ago , their focus has always been on quality and - belike therefore - their main market place ( 40 per centum ) is Japan . " This is the most quality strict market in the domain " , she says .
According to Arango , there are several factor that differentiate themselves from other hydrangea growers . “Next to the fact that we are Rainforest and Florverde certified , our resources and processes are unequaled . We have a gross sub - mood and grease conditions to grow hydrangeas and we have a lake to cater water during summer " . Besides , they heavily invest in their processes . " We , for object lesson have a special drying hydrangea zone , special classification table , advanced particular lightning systems , transparent product selective information ( tag labels on each loge showing what meter hydrangea was cut , who pile it , who measured the bloom etc . ) , dependant personnel department for all the Labor , a post harvest field ( 2.200 m2 ) with a mental ability to march 12 million prow per year and a new cooler ( 260 m2 ) with a electrical capacity for 120 stems of hydrangea . " Additionally , " because our costs are gamey , we can offer perfect phytosanitary shape . "
Flores Del EsteCatalina ArangoEmail:[email protected]www.floresdeleste.com
© FloralDaily.com/Elita Vellekoop