A grounded , earthy shade of red , Rumors is subtly sophisticated — and primed to fit into many of today ’s top interior decoration styles .
Behr
As the leaning of picks and foretelling forColor of the Year 2025grows , we ’re seeing an unexpected drift — that there is no real movement . And the just - announced Behr Color of the Year 2025 pick , Rumors , proceed the non - tendency : Behr ’s Rumorsis a spectacular red ink that both conveys a horse sense of nostalgia and fits neatly into some of today ’s top interior decoration looks , including soft luxury and the buzzyunexpected red-faced theory .
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While Rumors meet into several all-embracing interior decoration trends , it continues the late bar we ’re seeing of coloring material drift — specifically , 2025 colour of the class prediction — going in very different direction . While we ’ve never quite seen unanimity , in years past , there ’s been some consensus , with a smattering of unlike paint companies and colour authorities beak similar colors , often different shades of white or blue . This twelvemonth ( though we ’re still early in the colour of the year race ) , prevision are wide - range , with blue and green picks and now , with the Behr Color of the Year 2025 announced August 21 , a red .
“ We landed on rumors as this really approachable , versatile red that organise nicely with colors that hoi polloi already have in their abode , ” Erika Woelfel , frailty president of color and originative services at BEHR Paint , tells Better Homes & Gardens .
A throwback to red kitchen and dining rooms of the ’ 90s , Rumors is a bold bolshy . Unlike the cherry red of decade past , though , Rumors has brown undertone , which avail ground the color and give it a more nature - inspired feel than other red chromaticity . The color is reminiscent of the celebrated California redwood or love - it - or - detest - it rich Georgia cadaver — while you might not immediately connect red with nature , Rumors does really lean into its organic roots .
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“ Red has always been a historically welcoming vividness , and it ’s a colour that people have always been somewhat comfy using , ” Sarah Fishburne , director of movement and design at The Home Depot , tell BHG . ( The Home Depot is Behr ’s exclusive retail partner . )
While red might sense like an unexpected pick , Behr has pile of information to abide its decision : A recent sketch find that 76 % of people would take paint a room or a wall in their home a shade of red , and red is well - make love for being an attention - grab hue in any app .
And as for the name , while Rumors does n’t directly convey what sort of rouge color it is , it ’s a moniker Woelfel calls “ very remindful , ” a title that suggest intrigue and a certain degree of glamour . Moody , captivating , and luxurious , Rumors is also a atavist to a ’ XX glam aesthetic , which was a major inspiration for the excerpt .
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quick to spread Rumors in your habitation ? scan on for everything you need to live about Behr ’s 2025 Color of the Year .
Previous Behr Colors of the Year
After a couple twelvemonth of neutrals , Behr is move for a new kind of pick .
“ Now is the correct metre [ for reds ] , ” Woelfel read .
TheBehr 2024 Color of the Yearpick was Cracked Pepper , a affectionate charcoal that has had many of us ( the writer of this clause included ) rethink their stance on mordant wall in the habitation . Cracked Pepper is accessible , sophisticated , and dynamic — wherever you want to use it , it ’s sure to make a statement .
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Cracked Pepper follow Blank Canvas , theBehr Color of the Year for 2023 . Blank Canvas is a glossy and creamy white that conveys a certain sense of effortlessness . as equipped for rampart in a spa - inspired lavatory and locker in a light - and - shining kitchen , as a white subtlety , Blank Canvas can go in any infinite and be copulate with any color . As the name conveys , it ’s a vacuous canvas , to be used however you like .
Now , though , it ’s time to be bold and confident .
“ Red ’s back , ” Fishburne says .
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How to Use the Behr Color of the Year 2025 in Your Space
rumour is a nuanced paint coloring in that it looks drastically different calculate on where and how it ’s used . In a smart outdoor circumstance , with a satin polish , it reckon much more crimson - crimson and works as a perfectred front doorway ; in indoor circumstance when it ’s used tocolor - drencha blank space , it can take on a borderline - mauve visual aspect . Like many of Behr ’s past plectron , this Color of the Year works outdoors and in .
“ Featuring it as a front doorway , a classic , timeless , welcoming reddened front doorway , I reckon makes a slap-up impression . It adds capital curb appealingness , ” Woelfel says .
you’re able to also use Rumors on shutter or other exterior surfaces to bring an optimistic splash of color to your place .
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Indoors , the Behr team suggests judge Rumors with a flat or matte gloss on walls , or using a satin last on cabinetry in the kitchen . Fishburne even says you could use it to help delineate space in your home : Color is a great peter for breaking up an open floorplan .
Wherever you use it , really go all - in — Rumors is the sort of color that ’s meant to be use with self-assurance .
