Fleuroselect announces that the FleuroStar Award 2021/22 goes to Begonia I’CONIA Aroma Peach from Dümmen Orange . Alexander van der Kaaij , Senior Product Manager Bed & Balcony , and Jeroen Meeder , Sales Manager Benelux , accept the award from Fleuroselect Vice - President Marc Driessen , Secretary - General Sally van der Horst and Marketing & Communications Manager Ann Jennen .
Begonia I’CONIA Aroma Peach from Dümmen Orange was vie against Pelargonium Estelle Appleblossom ( Florensis ) , Petunia Fun House Potpourri ( Syngenta Flowers ) , and Verbena Mr. LavaLava ( Selecta one).The jury stated : " I’CONIA Aroma Peach displays a true copiousness of double , bi - colored bloom , which are so refined and magic ! The excellent plant life riding habit and insidious fragrance turn this Begonia into an great eye - catcher for any patio or garden . "
I’CONIA Aroma Peach adds luxuriousness to the gardenBegonia hybrida I’CONIA Aroma Peach is the young scented Begonia from Dümmen Orange . The many luxurious doubled , bi - colored bloom in eye - catch peach shades have a potent garden performance and are non - block off flowering for gorgeous planters and beautiful handbasket .
The I’CONIA serial from Dümmen Orange continues to present the elevation of modern Begonias with shade to part - sun tolerance , excellent retail flower - baron , and note consumer operation .
Fleuroselect Winners EventIn line with the current COVID-19 regulating , this class ’s FleuroStar winner was announced during a hybrid issue . Two spokesperson of each participating company were invited to Floralis in Lisse for the ceremony . The remainder of the membership and international industry was invited to view the show via a Livestream . The recording of the Fleuroselect Winners Event can be reviewed via the Fleuroselect website and Facebook channel .
Marketing support for I’CONIA Aroma PeachBegonia I’CONIA Aroma Peach will receive considerable selling back - up to rick its go - to - market place scheme into a achiever . Contest organizer Fleuroselect will deport a promotion campaign with international craft and societal spiritualist and promote the new winner at trade fairs and industry events .
Also , other industry histrion are offering financial backing to FleuroStar . Waterdrinker , a major Dutch wholesaler selling to international garden centers and florists , will proffer premium product placement during 3 - 4 week at its Green Trade Center next season . Stokvis , the output house behind various Dutch horticulture television programs , will boast the new winner extensively in its star television show ' de Grote Tuinverbouwing ' . Pull Position , a marketing agency specialized in retail promotion , offers a tailor - made marketing labor and DeschPlantpak will dedicate a modus vivendi photoshoot and matching pot layout made by their design studio to the novel succeeder .
Winner chosen by 30 expert from the ornamental tradeIn total , over 30 professional in gentility , production , craft , and retail evaluate each entry on point of sales event attractiveness and commercial voltage . Each panel member has seen the physical plant life , either in person at the promotional plant exhibit at Syngenta Flowers or Florensis , or via one of the dedicated Zoom sessions .
Heike Gronemann , Chairman of FleuroStar Jury : " We are very proud of the fact that high-pitched - floor thespian in the international grocery such as Obi , Intratuin , Jardiland , B&Q , Blume 2000 , Waterdrinker , Royal Lemkes , Emsflower , and Royal FloraHolland are unforced to assess our candidates . FleuroStar ’s success and believability are due to the diversity and expertise of our jury . "
For more information : Dümmen Orangewww.dummenorange.com
