Bart Sosef has been appointed as President of BioFirst Group ’s Plant Products division . Bart , currently General Manager for Biobest Netherlands and Sales Director for Benelux , make for a wealth of experience and will join the Executive Committee , reporting immediately to CEO Jean - Marc Vandoorne .
Bart Sosef , a native of Westland — the heart of gardening in the Netherlands — has been embedded in the industry from a youthful age . With an entrepreneurial background rooted in a family - owned retail company and an MBA in Food & Finance , Bart has accumulated 30 years of industriousness experience . Over the last decade with Biobest , he has focused on enhancing customer experience through e - commerce and IT undertaking such as the webshop and CRM .
Plant Products caters to the horticulture sector across North America and cardinal Europe , providing an array of input signal tailor-make to core crops like greenhouse veggie , greenhouse fruits ( including berry ) , decorative plant and greensward . In his capacity as President of the variance , Bart will focalize on strategical growth , expanding the sales violence across Canada and the USA , and lead the market ’s gradual passage from man-made pesticide and fertilizers to sustainable alternative . His strategical objectives include drive financial health by meliorate EBITDA , manage process capital , and optimizing cash current . Bart will also oversee the desegregation of divisional entities in Mexico , Poland , and Austria , ensuring these integrations align with both divisional and company - wide end .
moreover , Bart will aim to produce synergism within the partition by identifying cross - selling opportunities for products such as pesticides , fertiliser , and cum . He will act upon closely with the leadership squad of the Plant Products entity in Canada and the US to ensure aligned strategy and collaborative efforts .
Over the coming weeks , BioFirst will implement a clear and integrated transition operation . Bart will engage with all relevant stakeholders to facilitate an optimum handover , ascertain a unseamed changeover for everyone involve .
BioFirst is confident that Bart Sosef ’s broad experience and forward-looking vision will force back the Plant Products section to young heights .
For more information : BioFirst GroupIlse Velden 18 , 2260 Westerlo , Belgium+32 14 257980[email protected]biofirstgroup.com
