You are probably already cognisant of the ambitiousness to conduct direct trade business in a 100 % Digital way . This change that has upraise motion and perhaps some concern with agriculturist and buyers alike . You may be contacted about 100 % Digital by parties other than Royal FloraHolland . What is the true berth and which choices are you face ? In this clause , we serve a number of pressing inquiry to give you more clarity . We asked Martin de Ruiter , Program Manager for 100 % Digital at Royal FloraHolland , a number of questions . Read his response in this tidings item .
by Daniëlle van der Peet
Why do lineal trade order need to be conducted through Floriday by the end of the yr , and is Connect EAB being discontinued?“The Connect EAB has serve its purpose for many year in the sector , but it spring up from a time of ‘ mediator ’ sale congressman . This was about concluding a softwood on the phone , often with an intermediator for Royal FloraHolland , follow by sending a Connect EAB at the end of the twenty-four hours . In the new digital geological era , buyers are see for real - time stock . Actually , the Connect EAB is a retrospective message with which we are saying : " I am going to collect something from a buyer where it remains unclear whether it has been delivered , how much has been fork out and what exactly has been agreed " . And in this digital era , we must work out towards providing this information . The buyer must actually give permission for it to be debited from his account , on the groundwork of a concrete decree . And this is a reason for us to commute the Connect EAB to actual digital order , so that Royal FloraHolland can continue to pay and supply the payment guarantee that you receive today " .
What does 100 % Digital mean value for grower and buyers?“It imply a whole lot since we are turning around the entire Ernst Boris Chain . Where you are used to receive an ordering and sending in a Connect EAB , you will now have to place supplying online on Floriday , and the vendee will order from this supply . The buyer initiate the ordering , which will later lead to the defrayment transaction from us , as per usual ” .
Will everything be done in Floriday , or can I cover to use my software package package?“This is a choice for the raiser and buyer . At the present moment , everyone use a software package in which they make their EAB for communicating with the auction sale , for example . parting of this process can already easily be done through Floriday . For instance , as of April , it will be possible to conduct clock delivery and direct trade entirely through Floriday , without the pauperization to posit an EAB " .
More entropy about the status of the software provider and the connection with Floriday can be found throughwww.floriday.io/softwaresuppliers .
How can we ensure that growers and buyer are included in this transition?“The challenge is the great at the buyer ’s remainder . We carried out an analysis , which showed that through 39 purchaser , we would reach the vast majority of growers who direct direct trade . For these 39 buyers , we have a very specific approach . Per emptor , we write a customised plan of action , in which we detail how Floriday is implemented in their company . Currently , 12 emptor are already work on developing this approach , where they will also invite growers to participate , if they regularly do job with them . During joint workshops , cultivator receive operating instructions on how to work with Floriday . We have already seen a first example of this at Waterdrinker , where we jointly pay for cultivator for a Floriday shop , with the aim of working in a 100 % Digital mode . you may watch the video recording here . In addition , we are develop functions specifically for emptor , so that working in a 100 % Digital way becomes well-to-do for them as well . deterrent example are the purchasing tip and the purchasing splashboard in Floriday ” .
“ We are organising weekly workshop for growers in Aalsmeer , Naaldwijk and Rijnsburg . This class alone , we have direct 80 workshops for about 800 growers . In addition , we shoot the breeze growers at the nursery and they can touch the Floriday sustenance team by phone or through the chat subroutine with questions . We are also working with Plantform , where a pilot group of flower and plant growers have indicate that their systems will be ready for 100 % Digital by 22 December 2024 " . Growers can register for a Floriday shop or webinar viawww.floriday.io/workshops .
Will it still be possible to make use of the Grower - Grower Scheme or the Trading Scheme?“We will continue to provide you with all the service or functionalities that you currently purchase from Royal FloraHolland , such as the Grower - Grower Scheme or the Trading Scheme . We will ensure that all functionalities ask for 100 % Digital will be developed this twelvemonth " .
